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Myths & Misconceptions about CBD

by Caileen Vermilyea |

There is an abundance of CBD & Hemp products on the market. 

There is also a lot of missing science and questions left to be answered.

Lets see if we can answer a few of them for you.

Everyone and their mom seems to selling CBD & hemp products these days, and honestly, that’s probably not even that wild of a claim! 

The problem, though, is that we are still relying on mostly a large body of pre-clinical evidence to determine the benefits and effects of CBD products.


We are not exactly sure how it affects our bodies ability to metabolize other drugs and compounds, as well as its potential side effects with long term use. 

Amidst a gaping hole in clinical scientific evidence, the free market has allowed people to launch products with inaccurate labeling, information, and sometimes a lack of actual CBD content.  This is misleading, and potentially dangerous to many people that buy hemp and CBD products.

This is misleading, and potentially dangerous to many people that buy hemp and CBD products.

H&E cannot stand for this!

Heaven & Earth strives to provide the best information on what we do know, 

based on the best science available, while giving you the tools to make sure you are getting the best product possible!

Lets start with some basics

Taste & Smell

We are going to make it really simple for you!

If your product lacks any hempy or herby sensations, it means you are likely missing out on tons of the health benefits of the whole hemp plant. 

It's probable that you are getting isolated flavorless compounds such as CBD isolate. 

Well what’s wrong with CBD isolate, you say? 

The issue is that synthetic CBD products, isolates, and products that are stripped of any trace of hemp do not provide much benefit past a certain dose (known as the dose response bell curve). In fact, the effects actually start to decrease overtime and there can be negative consequences if you take to much CBD or any isolated hemp/cannabis compound in excess. 

Flavor and most of the healing potential comes from the different cannabinoids, terpenes, flavonoids, chlorophyll, minerals, oils and other resins present in the hemp plant. Of course, we wouldn't taste much at all if it weren't for aromatic compounds that stimulate our olfactory nerve (cranial nerve I, responsible for smell).

Aromas help prepare the body for whatever we may be ingesting. 

These aromatics compounds send signals to the brain, preparing the body to receive the medicine or sustenance that it will be ingesting. 

This actually, directly increases the bioavailability naturally as the body will be ready to absorb, mobilize, and metabolize whatever has been ingested due to powerful enzymes and hormones being released throughout our brain, bloodstream, and gut.

Cannabinoids and where they come from.

The question we are hoping to answer is: are all cannabinoids actually cannabinoids? 

Let’s talk nomenclature!

Cannabinoid receptors are named so, because they found to strongly react to a group of compound, now known as cannabinoids from the cannabis plant. Thusly, they became known as cannabinoid receptors. Later on, it was discovered that the human body made it's own similar compounds that bind these receptors as well, having a similar effect, now being called endo-cannabinoids. 

Endo in this sense, refers to the fact that these "cannabinoids" come from within the body. 

Our own endo-cannabinoids are not actual cannabinoids, much as other plants with cannabinoid like structures do not actually produce cannabinoids. 

Cannabinoid like structures exist within other plants as well. Most notably, conjugated terpenes like Beta-Caryophyllene in black pepper, which is readily found in cannabis and gives it, it’s distinct skunky smell. (it's actaully what drug sniffing dogs are trained to smell!)

Beta-Caryophyllene does interact with our CB receptors much like the other terpenes, providing entourage effects of CBD that so many have heard about.

There have been claims that other possible sources of cannabinoid structures occur in certain organisms and plants, such as moss or pine tree bark. 

At this point it seems that it is mostly to create marketing buzz, as there is a lack of any concrete science and studies that indicate any cannabinoid content.  

The compound from moss is known as Perrottetinene/PET and shares a similar structure with that of THC. It moderately binds our CB1 receptors which causes the misnomer of it being a cannabinoid. 

Other companies claim to have CBD compounds derived from orange peel and an evergreen tree bark. I haven’t been able to find any of the science on it. 

There dose seem to be some plants, like Helichrysum, which contain cannabigerol/CBG compounds, the precursor or parent cannabinoid. Hops are another plant with the potential to synthesize cannabinoids. Hops, being closely related to Cannabis, have been strongly associated with many of the relaxing and sedating qualities we typically think of with CBD & hemp. It is no wonder it may be utilized as a source of cannabinoids and related structures in the future.

Yet,  after all of this, the cannabis/marijuana/hemp plant is the surest way to get the richest and broadest range of cannabinoids. The whole other story, that we talked about in the first section, is the fact that it’s actually all the minerals, terpenes, other oils, and flavonoids that really give the Cannabis plant its extremely potent healing potential.  

So if you’re looking for true medicine, get the highest quality and most complete full spectrum oil you can find! 

Lets go a bit deeper

Is it really Full Spectrum?

Isolate, distillate, broad spectrum, full spectrum…….. What does it all mean? 

Actually we won’t be answering that question in this article, but you can read about in “All About Cannabinoids” by Dr. Thomas Macsay or "CBD basics" by Dr. Caileen Vermilyea.

Many who utilize hemp products have become accustomed to terms used in the hemp marketplace, like the ones I mentioned above. Yet, it seems like a true understanding is still missing.

Heaven & Earth Medicinals is a strong proponent of whole plant medicine and full spectrum extracts.

BUT….. there’s a difference in between full spectrum cannabinoids and a full spectrum hemp extract.

A true full spectrum plant extract would consist of every part of the plant including: minerals, resins, oils, terpenes, flavonoids, polyphenols, chlorophyll, and more! 

(This is important, which is why we keep bringing it up)

In an ideal world we would be able to consume all parts of the cannabis plant, from roots to the tiniest shoots!

That’s a hard task to accomplish for most people in the world. Instead, plants are broken down, its parts with promising qualities are extract, and then sold as a chemically processed and isolated ingredient. Not much connection to the actual hemp plant there.

The more we study the cannabis/hemp plant the more we discover that its other compounds have their own unique and powerful qualities. 

In all honesty, true whole plant extracts are hard to come by in the current market. 

It’s hard to create a stable, consistent, and tasty product using the most complete extract of a cannabis plant. So when looking at full spectrum products, they terminology typically refers to a product with a complete cannabinoid profile reflective of the content of the plant which it was extracted from. 

This means CBD, minimal THC, trace amounts of other cannabinoids, and various levels of terpenes depending on the extraction method utilized. 

Full spectrum cannabinoid products will have the highest healing potential of products on the market, but broad spectrum is an acceptable replacement if THC is to be avoided completely. 

Dosing myths

Most professionals with extensive experience using plant based medicine will tell you that the dose and response of every individual varies based on their current health, health habits, genetics, diseases, and various other factors. 

If someone has never used CBD, hemp, or cannabis before, then it is typically recommended to start at a lower dose, such as 0.5 mg, which may only be a few drops of a product. (more on why to start at this dose in the next section)

Increase the dose slightly, by a few drops, every day or other day. 

This is largely dependent on the response to choice of product and mode of ingestion. 

If there is a strong reaction, delay the increase in dosing for a couple days, but continue using the product at the previous most tolerable dose.

Stop increasing the dose when the most significant benefits are felt. 

Rinse and repeat. Make sure to take breaks as well to avoid desensitization and tolerance.

Us humans seem to have a tendency to want to keep taking more and more, because, well, MORE=BETTER right? 

Heaven & Earth Medicinals want to assure you that this is definitely not so with any hemp or cannabis product. 

The emphasis should be on listening to the body and its responses to the product it has ingested. Pause, and take note of any feelings and sensations before ingesting your product and then tune back in half an hour later. 

Does your body need more? Does it need less? Or does it feel okay?

The main message is: You know you’re body best, and your body knows exactly what it needs. We cannot and will never be able to emphasize this enough. Listen to what it has to say and you will know when you’ve found your dose. 

That being said you can easily calculate your own dose based on the strength of the product by following these formulas: 

Most 1 ounce products bottled products will contain 40 servings with an average of 40 drops per dropperful. 

This assumes the bottles content are as follows:

- 1 fl. ounce = 29.5 milliliters (ml) or 40 dropperfuls

- 1 dropperful = .75ml or 40 drops

- 1 drop = 0.1875 ml

Dose per drop 

(Total product Cannabinoid mg content/40 dropperfuls) /40 drops = dose per drop 

dose per drop x number of drops = total dose

Dose per dropperful - assuming an average 29.5ml per bottle and .75ml per dropperful

Total product Cannabinoid mg content/40 = total dose per dropper

Psychoactive misconceptions of CBD

Is it not interesting, that some cannabinoids like THC are psychoactive, and seemingly all the other cannabinoids are not?

This is a main selling point for many companies. 

“Non-psychoactive CBD!” is plastered all over website, marketing material, and products themselves.

I'd like to state clearly that all cannabinoids are very psychoactive, just not in the way we usually associate with the Cannabis species.

CB receptors, which bind cannabinoids to produce psychoactive and beneficial effects, are the single, most numerous receptor in the whole nervous system. Meaning that when you get a proper dose of cannabinoids, they directly act on and affect much of the human nervous system. 

Now that’s psychedelic…… I mean, psychoactive!

Many individuals have probably felt stoned or high the first time they ingested a potent cannabinoid product, and honestly, that is no surprise. 

I’ve had tons of patients and customers reach out, asking about the THC content of the product they just ingested, due to the fact that they can swear they just got stoned!!!!

If you find yourself in this position, there is no need to fret, you're not actually getting "stoned". 

In the most simple terms, it is quite literally resetting the whole nervous system and hypothalamic-pituitary-adrenal (HPA) axis. 

Cannabinoids clear out all our excess signaling and communication in an overworked and burnt out nervous system, bringing it back to a healthy balance. 

How long has it been since your nervous system was totally balanced?

If you think about it, it’s really not surprising that so many of us feel a shift in our head space when ingesting cannabinoids! 

These potent psychoactive qualities should be readily celebrated, not hidden away. They are an indication of true interaction between cannabinoids and the systems of the body!

Lets spread the good word!  

Hemp as an adaptogen

So I'm sure by now, you’ve heard the joke that Hemp literally can cure anything? 

Actually the saying goes, “hemp is the only plant that can feed you, house you, and clothe you.” 

Nonetheless, it truly has the potential to help treat most afflictions that are found in this day and age. 

So why is it that cannabinoids and the hemp plant can have such a vast therapeutic potential on various degrees and manifestation of disease? 

Well, it is one of the most powerful adaptogens found in nature!

Every herbalist and healthcare provider should be fawning at the therapeutic potential of this extraordinary plant. 

What’s an adaptogen?

An adaptogen is a naturally occurring substance that helps the body deal with stress while exerting a normalizing effect on the body.

What makes hemp an adaptogen?

As stated in the last section, cannabinoids exert a powerful effect on our endo-cannabinoid system, which includes the cannabinoid receptors (theres plenty other cannabinoid like receptors) ,found in great quantities throughout our nervous system.

When cannabinoids from the hemp plant bind these receptors, it causes the inverse effect of that cortisol typically typically exerts, allowing the body to properly adapt to changes and stressors in the environment. 

Excitatory signals are prevented from being released by neurons, while concurrently preventing the release of inflammatory chemical messengers and enzymes which cause local tissue damage. 

This allows the body to optimize communication between different systems and metabolic functions, without any excess or erratic signals that pulls our body away from a stable homeostatic balance. 

Hemp can actually help reset our whole nervous system while modulating the baseline functions of the human body, now that is a powerful adaptogen!

As you can see there is still a lot to be figured out about CBD and hemp in general. 

There are vast medical implications, interactions, side effects and more that we have not discovered or had the ability to observe as of yet. 

There is also a lack of proper regulation and standardization in the market, which means companies can really do whatever they like when operating in “Gray areas”.

H&E will continue providing up to date information and happenings as they relate to topics ranging from hemp and CBD to herbal medicine and general health practices to keep you informed on these topics.

We hope you enjoyed reading through this and learned something valuable. 

Please feel free to leave a thought! 

With much love, 

Dr. Thomas Macsay

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